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October 7, 2016

Check out this week’s must-knows in tech: Making Good Use of Selfies, Chatbots, and a Facebook Boo-Boo

When Playing Hard to Get is Bad...for Business.

...
October 5, 2016

Great Matter's E-Sign Drupal 7 Module

Great Matter launched a new Drupal module! E-Sign is an electronic-signing module, allowing you to add an E-Signature field, using Signature Pad, to...

September 28, 2016

Are you preparing to go on the air? Rolling out a huge sale? Holding an event that will attract hundreds of thousands of people?

If you...

September 15, 2016

Check out this week’s must-knows in tech: all things Apple, new tech products that know too much, and a blast from the past.

So, what does Apple's iOS 10 do?

...
August 11, 2016

Check out this week’s must-knows in tech: subscriptions, security, and copycats

What came first, no-risk subscriptions or our inability to commit?

...
August 2, 2016

Software as a Service (SaaS), a category of cloud computing, is a type of service built and offered over the internet by third party companies. This type of software allows users...

July 28, 2016

Check out this week’s must-knows in tech: hackers, wearables, and mind tricks; oh my!

The Not So Secure Security You're Forced to Use

...
July 21, 2016

Twitter Account Verification: A verified account on ...

July 14, 2016

Check out this week’s must-knows in tech: playing with nostalgia, Googling without fear of dying, sharing passwords, and the rise of live streaming.

...
July 8, 2016

We know you have heard it before, but online security has never been more important. If top tech bosses like Google's Sundar Pichai, Facebook's Mark Zuckerberg, and Spotify's Daniel Ek can get...

July 1, 2016

Check out this week’s must-knows in tech, personalized marketing, and social media.

What Facebook's News Feed Update Means for You

...
June 14, 2016

Infinite Scrolling: a popular design technique on websites in which content continues to populate as a user scrolls down the page. It gives the user an “endless” stream of content...

June 3, 2016

Check out this week's must-knows in marketing, online security, and digital trends. Who knows, the tips may even help your business.

...
May 23, 2016

Our clients on Drupal are NOT impacted by these attacks because we keep their sites up-to-date, but if your site is running Drupal 7 prior to version 7.32, make sure you read this...

May 19, 2016

The internet is changing at lightning speed. One minute, self-driving cars are showing up on the open road, and the next,...

May 13, 2016

We're excited to share our updated website with you! Take a look around. We'd love to hear from you, whether you have questions, want to work together, long to give your opinion, or just want to...

April 28, 2016

Thanks for checking out Great Matter’s newsletter. This week, read all about data encryption, new Uber late fees, and swiping right to discover your next favorite TV show.

Why Encryption...

April 15, 2016

Here at Great Matter, our preferred CMS is Drupal. What on earth is a CMS, you ask? Let's go over the basics.

...
April 7, 2016

Thanks for checking out Great Matter's newsletter. This week, read all about how tech companies are trying to get you to use, well, more tech.

The Future of Live Shows and Social Media...

March 23, 2016

We thank you, our clients, our team, our family, our friends. The past seven years would not have been possible without any of you. Since opening our doors in 2009, you’ve given us an infinite...

March 15, 2016

Win one hour of consulting from Great Matter.

The greatest part of college basketball is finally here: March Madness!

Great Matter has a group, and we invite you to join us and...

March 14, 2016

It's Pi Day today, and what better way to celebrate 3.14 than by entering a contest or enjoying special promos?

Free pizza for 3.14 years

Pizza Hut is giving away 3.14 years of...

March 10, 2016
Thanks for checking out Great Matter's newsletter. This week, read all about women in tech, the progression of virtual reality, and all the tech news you ever wanted to know, like how to un-send a...
March 3, 2016

Thanks for checking out Great Matter's newsletter. This week, read all about tech. Tech in food, tech in health, and the other important tech news you missed while reading up on Super Tuesday or...

February 25, 2016

Thanks for checking out Great Matter's newsletter. This week, learn how to use your voice to type a Google doc, read about the impact of colors and fonts on our perceptions of companies, get ready...

February 23, 2016

CSS

CSS (Cascading Style Sheet) defines the style of a webpage - what the page's design looks like, how the page is laid out, and how the page will be displayed on...

February 18, 2016

In this week's newsletter, check out the importance of digital privacy in light of the Apple's resistance to creating new technology to hack encrypted data, why some marketing campaigns succeed...

February 16, 2016

JavaScript

JavaScript: When creating a webpage, JavaScript, a programming language, is used to make webpages interactive. By making a webpage interactive, visitors are...

February 11, 2016

Thanks for checking out Great Matter's newsletter. This week, we bring you what you must know about the largest card-sending holiday, must-have Instagram tips, staying safe (online), and creative...

February 9, 2016

SVG (Scalable Vector Graphics)

SVG, or Scalable Vector Graphics, is a type of file format (e.g. IMG, PDF, XLS, JPEG)....

February 4, 2016

Thanks for checking out Great Matter's newsletter. This week, we bring you lessons on exploiting your fans, how to speak emoji, and creative marketing that is actually creative.

1. Super...

January 27, 2016

Thanks for checking out Great Matter's newsletter. This week, we bring you Oscar predictions (and drinking games), hoverboard bans, Netflix and other businesses getting personal, and a few not so...

January 27, 2016

One of the most widely acknowledged but least used features of the Internet is Secure Socket Layer, or SSL. Even if you're not sure what SSL is, you've seen it before - it's that little lock in...

January 26, 2016

CNAME Record

In the domain name system (DNS), a Canonical Name (CNAME) record tells when a domain name is an alias for another domain name. CNAME records cannot point to...

January 20, 2016

Thanks for checking out Great Matter's newsletter. This week, we bring you dusty cobwebbed archives, a grumpy Internet Explorer, cool new wearable tech, and Snapchat for businesses.

1. The...

January 19, 2016

QualityAssurance (QA) is a method used to avert defects or issues when building a product (e.g. a website, software, or tangible product) to ensure customers use a product that is...

January 14, 2016

A hit counter measures the number of times a person views one particular webpage. A hit counter does not tell you how many unique visitors you have had to a particular webpage or...

December 30, 2015

Make updating all your passwords the first thing on your list of new year resolutions.

Based on people’s reactions, creating strong passwords is apparently as dreadful and as difficult as...

December 23, 2015

HTML Tags

Written commands that specify how different parts of pages or content should be formatted. Tags begin and end with angle brackets: .

December 22, 2015

Newsflash: No one is reading everything you’ve posted on your website. Not only are visitors’ attention spans short, but they’re likely to gloss over most content. If visitors cannot find what...

December 16, 2015

The new year is just 15 short days away. Rather than wait until January 1st to make your list of 2016 resolutions for your business, start now. Having trouble setting yours? Read on for some...

December 15, 2015

HTML: The standard language, written with tags, used to create the building blocks of #webpages. HTML stands for HyperText Markup Language.

December 14, 2015

Selling your products on third party online platforms (e.g. Amazon, eBay, and Etsy) is risky but can have its benefits. Though convenient, these platforms can just as easily become direct...

December 10, 2015

The forecast for mobile traffic, social media, and email marketing in the new year is not all that surprising. Therefore, predictions for 2016 are more like strong suggestions you should take if...

December 2, 2015

Some of the biggest sales of the holiday season may have passed (Black Friday and Cyber Monday), but it's never too late to make your ecommerce website up-to-date and to plan your marketing...

November 30, 2015

Tomorrow is Giving Tuesday. What charities are you supporting?

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November 30, 2015

If your inbox looks like ours, you've received an avalanche of emails over the past week, advertising the latest and greatest Black Friday and Thanksgiving holiday sales. To help you sort through...

November 26, 2015

Great Matter is very thankful for its wonderful team and incredible clients. May everyone have a Happy Thanksgiving and enjoy the day with friends and family!

November 23, 2015

Search Engine Optimization (SEO): The practice of enhancing content and providing a good user experience on a website so search engines (e.g. Google) rank the website higher....

November 20, 2015

Going into its ninth year, the Art of the Car Concours is a show you do not want to miss. Held in Kansas City, this show is one-of-a-kind. The invitation-only Concours attracts a...

November 20, 2015

When it comes to retirement and assisted living homes,

November 19, 2015

Big news!

Today, the biggest ever update to Drupal was released - Drupal 8.
Great Matter loves Drupal...

November 19, 2015

Not sure what to get your brother/cousin/aunt/nephew/roommate/secret santa for the holidays? Browse Bushland Outfitter’s range of apparel, hats, and accessories, and we guarantee you will find...

November 18, 2015

Aching to get out of town? Procrastinating on making holiday travel plans? It’s not too late! Jen Mitchell Travel, a luxury travel agency, will help you plan a unique and memorable trip while...

November 17, 2015

Session

A session, or visit, is the indication that someone with a unique IP address is visiting the website for the first time or after a specific period of time.

November 16, 2015

Join us in June for the sixth annual San Marino Motor Classic. While the show is not for another few months, get your tickets now in honor of Small Business Saturday - not only will you be...

November 15, 2015

Great Matter just took the "I Recycle" pledge in honor of America Recycles Day. Please join us in committing to recycle more at http://...

November 13, 2015

Looking for a way to make your fitness routine more enjoyable?

November 12, 2015

If you love cheese, Point Reyes Farmstead Cheese is the place for you. Located in Point Reyes, California, Point Reyes Farmstead...

November 11, 2015

Move over, Black Friday, we’re focusing on a different shopping day this year: Small Business Saturday.

Small Business Saturday, the Saturday following Black Friday, is...

November 10, 2015

Meta Tags: Pieces of text that describe what's on a webpage so search engines know what the page is about. Meta tags function similarly to tags on a blog, however, they are hidden...

November 6, 2015

From tangible items (e.g. selfie stick) to concepts (e.g. 24-hour news), there are many tech products you may wish were never invented. No matter your hatred for some of these, there are many that...

November 5, 2015

If you have a love/hate relationship with Black Friday, you’re in luck. Steep holiday discounts and big purchases are no longer limited to the day after Thanksgiving. In fact, the holiday shopping...

November 4, 2015

Keep your website fresh by regularly updating content. Not only will you provide visitors with a reason to come back (increasing traffic to your website), but updates will help your site move up...

November 2, 2015

Believe it or not, it's almost 2016, and if 2016 is anything like 2015, online marketing will only increase in importance and continue to be a staple in connecting consumers with your company....

October 30, 2015
Great Matter's newest security manager is in the Halloween spirit!
October 28, 2015

Forget sitting desks that can transition into standing desks; why not have a desk that allows you to change between standing and reclining? Altwork Station...

October 27, 2015

Conversion Rate: The percent of website visitors who make a desired action, such as buying a product. For example, if 1,000 people visit a website and 100 purchase a product, the...

October 22, 2015
Back-End Developer‬: The developer who works on everything a visitor cannot see on a ‪website‬, such as ‪‎databases‬ and ‪‎servers‬, and who creates the ‪‎code‬ to make a website or program work.
October 19, 2015
A Front-End Developer uses HTML, CSS, & JavaScript to create/style the parts of the website visitors see.
October 13, 2015
Mockup: A model of a web design, showing where text, images, & other elements will be placed on a page.
October 8, 2015
Infinite Scrolling: A design technique that allows you to scroll down a webpage indefinitely to see new content so you never reach the footer or bottom of the page (e.g. Pinterest).
October 6, 2015
Flat Design: A type of 2D design that avoids textures, gradients, or drop shadows that would otherwise create a 3D effect.
October 2, 2015
Responsive design: A design that adapts to the device a person is using (e.g. desktop, tablet, or mobile), so webpages look good on any screen size.
September 25, 2015
Domain Name: How IP addresses (a combo of four numbers, e.g. 86.5.132.201) are named, using mostly the abc's. One domain name may represent several IP address. E.g. greatmatter.com.
September 23, 2015
DNS (Domain Name Server): How domain names (e.g. www.greatmatter.com) are translated into IP addresses (e.g. 201.98.45.3). The DNS translates because domain names are easier for humans to remember...
September 21, 2015
IPAddress (Internet Protocol Address): A four number code separated by periods, used to identify every computer network, computer, and device. Numbers range from 0 to 255. E.g. 129.12.45.203 (for...
September 18, 2015
Hosting is a service that allows a company or private individual's website to be accessible over the internet. The actual host is a computer w/ a web server. Hosting companies include Rack Space,...
September 14, 2015
Landing Page: A page designed to specifically increase the number of leads; with marketing/advertising in mind, it's used to guide a person towards taking a very specific action.
September 11, 2015
Hero Image: The large image, or banner, that's placed very prominently at the top of a webpage. The hero image can include an image, text, video, or rotating slides.
September 2, 2015
Parallax, Parallax Scrolling: Foreground images on a webpage move faster than background images, creating the illusion of depth and adding animation to the page.
August 28, 2015
Call to Action: Text on a button/link intended to get you to take action. Ex: Order Now, Get Started, Get Updates, Submit
August 26, 2015
Favicon: The icon/logo associated with a particular website; the favicon is used in the browser's address bar and in the bookmarks section next to the website's name.
August 24, 2015
Content Management System: A system that allows you to publish, edit, delete, and modify content on your website. Popular examples include Drupal, Joomla, and WordPress.
August 21, 2015
Above the Fold: Elements of a web page that you see before scrolling down; it's not as important nor as popular as it once was due to so many different screen sizes.
August 20, 2015
You don't have to speak web programmer talk to understand what they're saying. Follow our new Web Terms 101 series to learn more!
August 19, 2015
The snacks that keep the GreatMatter team running! What keeps you going at work? We'll take some Diet Coke, sparkling water, cheez it, trail mix, Jelly Belly, Welchs fruit snack, pub mix, and peanut...
August 18, 2015
We've moved! Here's a sneak peak of our new office!
June 4, 2015

If you're considering a website redesign, make sure you're looking at your competitor's website. No, we're not saying you should copy your competitor. But you need to study their best practices...

May 29, 2015

You've heard of digital marketing. You're familiar with social media sites. You know posts with pictures are better attention grabbers than posts with just text. Yet, do you know your own digital...

May 13, 2015

Of all social media sites, Yelp does the best job by far of generating leads for your business. As much as you may grumble about Yelp's complex...

February 20, 2015

Though it has taken over much of our lives, we cannot forget that social media is still a teenager: young, evolving and aggressively fighting to expand. The Pew Research Center reported last year...

September 2, 2014

If you love great cheese, and boy do we, then you need to check out the Point Reyes Farmstead Cheese Company. Full disclosure: they are a client, but...

March 23, 2014

Our office WiFi, provided by a small-business Cisco router, had pretty horrible coverage. It was time to research an alternative.

After a few weeks researching different access points, in...

March 12, 2014

About three years ago, I wrote about Search Engine Optimization (SEO), and how while many firms try to game the search engine giants, the...

July 24, 2012

This week, I have received several emails from people I know with a spam link. That means that, more likely than not, their email account has been compromised or hacked. How can you prevent this...

July 11, 2012

Adobe Flash was the best ways to animate interactive elements on the web. Consistent across computers and browsers, Flash used to show up the same way, every time. Why, then, did I turn it off on...

July 6, 2012

How often do you go to a site that starts playing music? While it happens less often now than a few years ago, adding music to a web site is distracting, disruptive, and a poor practice.
...

May 22, 2012

Today, the GlobalStats Counter noted that Google Chrome has surpassed Internet Explorer in usage. This is a bit of a victory for web developers, and therefore users.
Paraphrasing history a...

March 13, 2012

With the deluge of cheap web server options out there, which one is best for your business? Servers make a difference--read on to learn why.
Believe it or not, a web server is a computer,...

January 18, 2012

After reading the full text of the SOPA (Stop Online Piracy Act) and PIPA (Protect Intellectual Property Act), I wrote to my Congressmen and Senators to request that they vote NO on these two...

December 21, 2011

Making a great web site does not just include an eye-catching design or breakout new feature. Content is King, and if you forget to communicate your business, you could be in...

December 1, 2011

Computers are cheap, and it's easy to get on-site servers for web and email. It's not a good idea, though. Read on to see why.
Everyone's office has an Internet connection, and it's usually...

August 21, 2011

Storing credit card numbers on your web site is almost always a bad idea. Read why by clicking read more!

Often, when you have an online shopping cart, you might feel motivated to store...

July 1, 2011

Have you ever been browsing a web site, and seen a small lock in the corner of your browser? Or have you wondered what the "https://" means? SSL stands for "Secure Socket Layer", and it means that...

June 15, 2011

Forms online often have goofy obscured text that, if you do not copy it properly, prevents you from submitting the form. It's called a CAPTCHA, and this is what it's all about....

May 31, 2011

Sure, we might be a web development company, but that doesn't stop us from dabbling in IT a bit... Do your software updates!

Whether you're on a Windows, Mac, or Linux...

May 27, 2011

If you work at a large company, you know the headache of Oracle, SAP, or any variety of off-the-shelf Customer Relationship Management (CRM) solution. What you might not know is that you don't...

May 21, 2011

Companies looking to expand their mobile presence look to Mobile Apps, like those one would run on their iPhone, Android, Blackberry, or Palm phones. Often, those apps are intended to mirror...

May 12, 2011

One of the most interesting and exciting draws to a web site is a video podcast. But creating a high quality video podcast can be both difficult and time consuming. Read on to learn how to create...

May 10, 2011

Drupal, the content management system (CMS) that we use at Great Matter, is a highly flexible, powerful, and complex system. Our clients LOVE it; it's simple and straight-forward...

April 29, 2011

SEO, or Search Engine Optimization, has jumped considerably in popularity over the last year or so. Many more people have websites that do the same thing as others, and as a...