Why You Need to Secure Your Website with SSL/HTTPS

Written by Adam Weiss on 2016-01-27

One of the most widely acknowledged but least used features of the Internet is Secure Socket Layer, or SSL. Even if you're not sure what SSL is, you've seen it before - it's that little lock in your browser at the top of your screen. It's there to let you know that you're safe on that web site.

We say that it's widely acknowledged because everyone has seen that little lock. But unless you're on an e-commerce site, you'll notice most small companies don't use SSL. Well, they should.

Web Terms 101: CNAME Record

Written by Adam Weiss on 2016-01-26

CNAME Record

In the domain name system (DNS), a Canonical Name (CNAME) record tells when a domain name is an alias for another domain name. CNAME records cannot point to IP-addresses, only to other domain names. For example, it is used when someone types in www.greatmatter.com, greatmatter.com, or example.greatmatter.com, and the visitor should be directed to the same exact website.

Is your password on this list of 25 worst passwords ever? Here's how to set strong passwords.

Written by Adam Weiss on 2015-12-30

Make updating all your passwords the first thing on your list of new year resolutions.

Based on people's reactions, creating strong passwords is apparently as dreadful and as difficult as participating in a hot dog eating contest before running a marathon at full speed. We get it. No one wants to do it. But the consequences of not creating a strong password outweigh the ease of setting a simple and easy-to-remember one. And lucky for you, setting strong passwords is much easier than eating dozens of hot dogs before running 26.2 miles.

8 questions you must answer before customers ask them

Written by Adam Weiss on 2015-12-22

Newsflash: No one is reading everything you've posted on your website. Not only are visitors' attention spans short, but they're likely to gloss over most content. If visitors cannot find what they're looking for quickly or cannot relate to the content, they're more likely to become frustrated and bounce. To avoid visitors leaving too soon, show them why you're worth their time. Keep content clean and copy to the point, and don't make visitors click through multiple pages to find information. Your website should not be a game of hide and seek. Nor should it look like a novel.