Making a great web site does not just include an eyecatching design or breakout new feature. Content is King, and if you forget to communicate your business, you could be in trouble.

Many web sites look spectacular, but forget to advertise their product on the front page. Others talk endlessly about their product, but don't offer a way to purchase without jumping through hoops, or at least clicking several times.

What's the best way to get people to buy your product? Give them a way to do it immediately.

Another common issue is talking about yourself more than your product, or forgetting your audience. Differentiation is important, but most consumers do not want to hear about what makes your company so great. As the saying goes, the proof is in the pudding. Show the ingredients if you have to, but let your product speak for itself. If someone asks for details, show them.